How to Target Keywords With Blog Posts

It’s likely that you’ve heard a lot about how crucial it is to use specific keywords in your blog posts.

Yet why would you want to do that? What exactly is the keyword targeting process?

You’ll discover how in this article.

Why target keywords?

You can get traffic on a consistent basis over time if your content has a high Google ranking.

For instance, in 2018 we published this article on advanced Google search operators. We still receive a tonne of organic traffic today.

However, you can’t just publish any old post and hope that search traffic starts flowing in.

For this reason, you need to use keywords in your blog posts.

How to target keywords with blog posts

You now understand why choosing the right keywords is crucial. How precisely do you “target” them, though?

How? Read on.

1. Find keyword ideas

The first step in the procedure is selecting the keywords you want to target. We are looking for relevant keywords that people are searching for, not just any random keywords.

Using a keyword tool is the simplest way to accomplish this. The databases of words and phrases in keyword tools include their SEO metrics. Based on the seed keyword idea you entered, they present you with a list of ideas.

Any tool for keyword research will do. Quite a few of them are free. However, the majority of free keyword tools have some limitations, such as a small database, no filters, poor filters, a lack of SEO metrics, and more.

It may be challenging to make wise decisions as a result.

Therefore, we advise using a “professional” keyword tool, such as Ahrefs’ Keywords Explorer. Here’s how to use the keyword suggestion tool:

If you have a blog about coffee, for instance, try plugging in keywords like “coffee,” “latte,” “french press,” etc.

Click the Matching terms report link.

Select the Questions tab.

There are over 300,000 possible keywords that you could target, as you’ll see. That’s too many, and the majority are probably too aggressively competitive. When you first start out, it’s preferable to focus on keywords that are:

High in Traffic Potential (TP) – The amount of search traffic you could possibly get if you rank #1 for that topic is measured by TP. We figure it out by calculating how much search traffic the top page currently receives.

Low in keyword difficulty (KD), which measures how challenging it is to appear for a given keyword in the top 10 organic search results.

To narrow the list, use the filters that are available:

From this point, you can browse the list and choose the keywords that apply to your website.

2. Identify search intent

Google wants to display the most pertinent content for every query. As a result, in order to provide the most pertinent results, it tries to comprehend why a searcher is using that keyword.

That implies that in order to achieve high rankings on Google, we must recognise and match search intent. Fortunately, by taking a look at the current top-ranking pages for your target query, we can accomplish this. We want to pinpoint the following three Cs of search intent specifically:

The predominant type of content on the SERPs in this case are blog posts, or content type.

Content format is the most common type of content and includes articles like reviews, lists, guides, and more.

The prevailing angle is the content angle. The most recent year, for beginners, simple and easy, and more are some examples

Let’s look at some top pages for the term “how to clean coffee maker,” for instance:

All of the content is blog posts.

Most of them are how-to guides in terms of content format.

A few of them appeared to have mentioned “with vinegar” from a content perspective. It might be a viable angle that you want to pursue.

For instance, if you want to rank for this keyword, you’ll probably need to write a guide on how to clean a coffee maker (possibly with vinegar!).

3. Create the content

It’s no longer necessary to stuff your blog posts with keywords to target them. You must convince Google that your content is pertinent and deserving of being on the front page if you want to rank highly in its search results.

You have already overcome the first obstacle by matching the search intent. However, how else can you prove to Google that your content merits inclusion there?

This is how:

A. Cover important subtopics

It is a sign that searchers are looking for certain subtopics if nearly all of the top-ranking pages address them.

Discovering these subtopics is as follows:

Use Ahrefs’ Content Gap tool to enter a few of the top-ranking URLs for your primary topic.

Leave the space at the bottom empty.

Press “Show keywords”

Set the 3 and 4 targets for the intersection filter.

It is a sign that searchers are looking for certain subtopics if nearly all of the top-ranking pages address them.

Discovering these subtopics is as follows:

Use Ahrefs’ Content Gap tool to enter a few of the top-ranking URLs for your primary topic.

Leave the space at the bottom empty.

Press “Show keywords”

Set the 3 and 4 targets for the intersection filter.

We can see that the most popular pages discuss subjects like these:

Describe earned media

Examples of earned media

examples of owned media

examples of paid media

Earned media versus paid media

Earned versus owned media

plus more.

It’s likely that if we’re talking about this topic (“earned media”), we’ll also have to talk about these subtopics. Even better: You can use them to possibly organise your content using H2 tags.

B. Invest in a good reader experience

Make sure your writing is simple to read. After all, the goal of your blog post should not only be to increase your ranking but also to encourage readers to read your content.

To make reading enjoyable, use the following advice:

Use H2-H6 subheadings for hierarchy that are descriptive.

Use bullets to make it easier to skim.

When necessary, insert pictures and GIFs to help break up the text.

Use concise language to avoid creating “walls of text.”

Use clear language that anyone can understand.

Write while you speak to keep the conversation flowing.

When revising, read your writing aloud to improve the flow.

C. Don’t forget your on-page SEO

The “icing on the cake” that helps Google and searchers understand twice as well that your page is relevant is your on-page SEO.

The basics are as follows:

Use the keyword in the title if at all possible. In 2020, Google reiterated the significance of headings. If it’s challenging, use a close variation rather than shoehorning the keyword.

Use concise, evocative URLs – A evocative URL, type the keyword, aids searchers in understanding the topic of a page before clicking.

Create a compelling meta description; although it doesn’t affect your ranking, it does help persuade searchers to click on your result.

Use evocative alt text to help Google better understand your images.

Link to pertinent internal and external resources: Links to pertinent internal and external resources make it easier for website visitors to explore and discover more content.

Learn more

Check out these resources:

  • SEO: The Complete Guide for Beginners
  • SEO Basics: Beginner’s Guide to SEO Success
  • What Is SEO Content? How to Write Content That Ranks
  • How to Write a Blog Post in 9 Steps (That People Actually Want to Read)

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