Welcome to the world of marketing! A fascinating world. A world of unlimited possibilities. A universe to explore. Today, I invite you to discover some distinct types of marketing by paying particular attention to one of them: expertise marketing through a video made by a production company near me.
As you probably know, there are several types of products and service marketing. For example, emotional marketing aims to make the customer feel a strong emotion to push him to take an action. For its part, humorous marketing consists of making the customer laugh to allow him to relax while making him want to feel the same pleasure through the products or services of his company.
Another example: scent marketing. This one-use scents and scents to entice customers to buy products. It is also used without your knowledge in the catering industry and is very effective on hungry and time-pressed customers. After all, who can resist the smell of good food when their stomach is rumbling?
Now let’s talk about expertise marketing. The latter makes it possible to demonstrate the expertise of a professional directly or indirectly on the market or in a specific field. It applies to all areas of business as well as to all professionals and experts.
Whether you are a student, employee, entrepreneur, or investor, you have experience in your field. Expertise marketing therefore helps you ensure that this experience is valued. In fact, think of expertise marketing as marketing products or services to individuals. It’s a way to sell yourself on the market and to your customers.
Let’s do an exercise. Think about the people who inspire you right now. What expertise do they highlight? Personally, I am a great admirer of jazz singer, musician, writer, and composer Louis Armstrong. If I look at his marketing expertise, I see that it’s his strengths as a pioneering artist in early jazz in the United States that are highlighted. Mr. Armstrong was a well-known trumpeter. It was his main expertise. Then came singing, compositions, films and so on.
So, what do people think of when they hear about you? What reputation do you have in your field? Do people really know what you do? Do they remember your accomplishments? Are they recommending you to the right people? Expertise marketing helps you shine and position yourself as an expert in your field.
How it works?
It is impossible to do expertise marketing without first confirming three pieces of information:
1— Clarify your area of expertise
What field(s) do you work in? This point must be clearly conveyed to the public. Are you in the sports business? Sales? Of health? Consulting? You’ll be surprised how many people don’t know exactly what field you work in.
It even happens on podiums, on the radio or on television. I have seen people introduce me on stage saying that I work in construction rather than consulting! You imagine? Taking the microphone, I quickly rectified the shooting. Trust me, you don’t want this to happen to you repeatedly!
So, clarify your area of expertise now. Post it everywhere and tell everyone you network with.
2— Define your professional title
Now that we know your field, it’s time to choose yourself or clarify your professional title. It sounds simple, but it’s not. “My name is Aime Premier, I am a consultant in innovation and digital transformation”. It’s clear and precise. The link is natural.
Who are you in your field? I am a singer (title) of jazz (domain). I am a (title) seller of (domain) cars. I am the author (title) of a children’s book (domain). These are specific examples.
If you don’t want to end up being drowned out by the competition, specify your title. Anyone who introduces themselves by saying “I am a designer”, “I am an artist” or “I am a politician” is the first to be forgotten. They expect us to do their job for them and to guess exactly what they are doing. We don’t have time for that. You tell us!
3— Specify your expertise
You now know what field you work in, and you have chosen a specific professional title. Now it’s time to talk about the work you do. “I am a consultant in innovation and digital transformation. I help entrepreneurs, businesses and organizations create irresistible offers through innovation! “.
Why bother to say what we do? Because experts are known for specific things. Those not known for specific skills are either amateurs or professionals, but not experts.
I give you a few examples. I am a singer (title) of jazz (field) in weddings (expertise); I am a coach (title) in developing human potential (domain) and I help my clients achieve their professional goals (expertise).
Your turn now. Do steps 1, 2 and 3 in the correct order and voila, you will have met the sine qua non conditions for good expertise marketing.
Now is the time to memorize your title, tell it to all your contacts and display it in as many places as possible (business card, CV, LinkedIn profiles and others). In summary, your last step is to promote it.
Sell yourself to the world. Seize every opportunity to position yourself as an expert in your field. Note that it is important to be an expert or have a strong desire to become one with the help of the best video companies near me. It’s not about pretending to be something you’re not. Stay safe.
In closing, I invite you to take the opportunity to position yourself as an expert in your field by participating in the Writing Challenge. It’s a challenge that allows you, among other things, to improve your expertise marketing by writing blog articles related to your expertise, monthly until December 2021. It’s 100% free.